ISE Entrepreneurship, 12e (eBook) Course_BMGT 300 Edition: 4
$28.00
Description
Edition: 4
products and portfolios
and advanced students interested in quantifying marketing performance
with grammar taking a strong supporting role
the celebrated promoter of the “Four P’s of Marketing
ISE Entrepreneurship, 12e (eBook) Course_BMGT 300 Edition: 4Overview: Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to
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