McDonaldization: The Reader Food supply Caligari to The Blue Angel

Caligari to The Blue Angel

The editor and the contributors

Military psychological operations share many similarities with a wide variety of marketing operations

President Bill Clinton gives us his views on the challenges facing the United States today and why government matters—presenting his ideas on restoring economic growth

Some underlining

McDonaldization: The Reader Food supply Caligari to The Blue AngelAuthor: George Ritzer Condition: Very good Paperback McDonaldization of Society George Ritzer's seminal work of critical sociology that links classical sociological theory to many aspects of contemporary life in a globalized world. The central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today. The book examines ways in which fast food businesses have created a system of operation